Our Mission

Mental health for a new generation.

We’re creating tools like this so we can live more peaceful lives in a more peaceful world. Trying times like ours make us wonder why we’re learning more about outer space & quadratic equations than our inner emotional lives.

Everyday, we pick up insights from scientists & psychologists, & we’re all about making them fun & memorable. Look in product packaging, social media, schools, & right here. Gen Alpha kindergartener? Gen Z idealist? Millennial parent? Passionate educator? We’ve got stuff to share & projects you can run with. Together, let’s chip away at making a healthier planet.

stickers, cards, magnets, videos, posters, tees - or show ex’s like find the feeling card, 10 mind traps, 10 feel better reminders, trap card w advice, feel better card w tip #7 do something nice for someone w ex’s

We’re creating tools like this so we can live more peaceful lives in a more peaceful world.

Trying times like ours make us wonder why we’re learning more about outer space & quadratic equations than our inner emotional lives. Mental health may be the most important thing in our lives, yet we’re taught very little about it. We’re on a mission to change that. We’re creating resources for every age & distributing them widely - in product packages, across social media, to schools & parents, & right here.

We’re creating tools like this so we can live more peaceful lives in a more peaceful world.

Turbulent times like ours make us wonder why we’re learning more about outer space & quadratic equations than our inner emotional lives. We’re on a mission to change that. We’re fashioning resources for every age & distributing them widely - in product packages, across social media, to schools & homes, & right here. Learn more about yourself & others, & get involved. Together, let’s chip away at making a healthier planet.

Mental health is key to our happiness & getting along, yet we’re taught very little about it.

Find them in product packages, across social media, in schools & homes, & right here. Our mental health is as vital as our physical health.

challenging times especially young / especially important to take care of yourself and others / understanding yourself to stay happy and balanced give you ability to help others as well / when recognize things in yourself can contribute to a healthier planet / globe / not taught this stuff

Pandemic. Fear. Isolation. Loneliness. Disruption. Political & racial strife. Shootings. Environmental threats. Technology overload. Economic insecurity. Bullying. Social media pressures. Uncertainty.

It’s no wonder anxiety, depression, & suicides are soaring, especially among young people.

How do we find our footing? How do we cope & move ahead?

We can no longer ignore the problem. We must act!

The need for mental health education has been swept under the rug.

Why do we know more about a foreign language and a quadratic equation than our emotional life? Why do they teach foreign languages & quadratic equations but not of ourselves and others? Growing up, we learn to master foreign languages & quadratic equations, but never ourselves. what about our own mental health? Educators spend years training us to speak a foreign language, but As kids, we’re asked to spend years learning a foreign language, but we’re left adrift when it comes to understanding our emotionsour own emotional health.

so someday we can live more peaceful lives in a more peaceful world.

Hester produces fresh, organic produce from local farmers in New York. Even our spices are fresh. Just because pickling is a preservation process doesn’t mean you can use dried-up thyme or week-old asparagus that’s already a little spongy.

We want to give our customers crisp, crunchy and delicious pickled vegetables and fruits. Most of all, we want to expand people’s palates and prove that pickles don’t always come in a green or red variety.